James Wellbeloved is a British pet food brand that started in 1992 in a Somerset farmhouse kitchen. According to the brand, it was created to feed two boxer dogs with food intolerances, and its recipes are still built around a hypoallergenic, naturally sourced approach. A cat range followed in 1999 and a grain-free dog food in 2006, and the food has been made in the brand’s own factory in Somerset since 2008.
