What this site lists
- Dry dog food by size (Mini, Medium, Large and X-Large) and life stage (Puppy, Adult, Senior), plus breed recipes such as Labrador Retriever and Golden Retriever, and Light versions.
- Dry and wet cat food for kittens, adults and senior cats (All Cats 10+), plus needs-based recipes such as Sterilised, Indoor, Outdoor, Sensitive, Light, Oral Care and Maine Coon.
- Cat pastes and treats.
- Concept for Life Veterinary Diet, for dogs and cats with health conditions such as weight problems. These are intended for use under veterinary guidance.
Choosing between them
For dogs, start with expected adult size, as kibble size and energy content differ between Mini and X-Large. For cats, life stage comes first, then lifestyle: a neutered indoor cat burns fewer calories than an outdoor cat, so Sterilised, Indoor or Light recipes help keep weight in check. Breed recipes are an option but not a requirement.
The Veterinary Diet products are for specific conditions. Use them only after speaking to your vet, who can confirm the diagnosis and monitor progress.
Common questions
Where is Concept for Life sold?
Concept for Life is an exclusive brand of zooplus, so it is mainly available through zooplus online shops. Prices and pack sizes can be compared on the product pages here.