TRUE NATURE (previously: Lupo Natural) is a cold pressed dog food, made using only the finest ingredients to create a modern dog food based on the principals of our nature animal welfare philosophy. The chicken, which is sourced only from Swiss farms which guarantee humane breeding methods, as well as the tasty Arctic sea fish, steamed potatoes and delicious Alpine herbs make TRUE NATURE into something very special. It is the first dog food made according to such a far-reaching philosophy and only uses meat from animals bred in species appropriate conditions. We also make a donation from every purchase to various animal welfare projects. The pure, natural Aquamin-Vitamin complex provides your pet with essential vitamins, minerals and trace elements. TRUE NATURE dog food is made in harmony with nature and animal welfare. Animal rights tested: Swiss chickens are a great source of protein, low in allergens and low fat. They are sourced from selected Swiss farms which guarantee species appropriate, humane breeding. When you purchase 15kg of TRUE NATURE, we make a donation to an animal welfare project Natural Aquamin-Vitamin-Complex: Made using only vitamins, minerals and trace elements from the sea. TRUE NATURE does not contain any artificial additives. Guaranteed cold pressed, to protect essential vitamins, enzymes and microorganisms. Balanced content of essential omega-3 and omega-6 fatty acids from cold pressed vegetable oils, and Arctic sea fish for healthy skin and shiny fur. Increased levels of valuable secondary phytonutrients from a selection of Alpine herbs Gluten-free, easy to digest carbohydrates and plant fibre blend made from steamed potatoes , brown rice and parsnips. Contains no GM ingredients, chemical colourings, synthetic preservatives or taste enhancers. Environmentally friendly packaging TRUE NATURE combines traditional craftsmanship with the results of decades of research to provide your dog with a healthy, tasty food. The combination of nutritional science and the power of nature produces a dog food of exceptional quality. Aquamin-Vitamin-Complex: The natural vitamin revolution from the depth of the ocean. This pioneering Aquamin-Vitamin-complex contains valuable vitamins, minerals and trace elements extracted from fruits of the sea such as seaweed, mussels, Arctic sea fish and shell fish. All ingredients in TRUE NATURE, including vitamins, minerals and trace elements, are 100% from natural sources and provide your dog with the nutrients it needs for a healthy, happy life. All TRUE NATURE products are regularly tested by independent laboratories Please note: TRUE NATURE is made entirely without chemical additives or genetically modified ingredients. This is reflected in TRUE NATURE’s shorter shelf life of 6 months.