Concept for Life offers optimised, scientifically based nutrition. Product advantages: Brain development The omega-3 fatty acids contained in salmon oil can support normal brain development and increase learning ability. Harmonious growth The balanced protein content and moderate energy intake can promote even growth and minimise the risk of excessive weight gain during the prolonged growth phase of large dogs. Bones and teeth The increased vitamin D3 content and the balanced ratio of calcium and phosphorus support optimum bone and tooth development during the growth phase. The formula also contains the two natural cartilage components glucosamine and chondroitin sulphate. Support for the body’s natural defences The special vitamin and antioxidant complex with aronia berries, hops and green tea can strengthen the body’s defences and support the immune system during the growth phase. Excellent acceptance and tolerability The balanced recipe with fresh meat and high-quality ingredients ensures optimum acceptance, even with fussy puppies. Well-balanced nutrients This recipe provides all the essential proteins, fatty acids, vitamins and minerals required for optimum all-round nutrition. Dental care The special structure of the kibble can support dental hygiene. . This scientifically based formula promotes optimal development during the critical growth phase and supports your dog’s vitality. Available in the sizes: 1.5kg, 6kg, 12kg and 24kg.
At a glance
- Shop: Zooplus
- Brand: Concept for Life
- Price: £93.99
- Unit price: £7.83/kg
- Delivery: 2-3 Days
Prices come from the shop and may have changed. Check price and delivery with the shop before you buy.
Also available as
- 1.5kg: £6.17 (£4.11/kg)
- 6kg: £6.17 (£1.03/kg)
- Economy Pack: 2 x 12kg: £93.99 (£3.92/kg)
Good to know
- Treats and chews count towards the daily total. Keep them under 10% of calories and reduce meals to match.
- Every few weeks, feel your dog’s ribs and look for a waist from above, then adjust portions in small steps.
- Switch foods gradually over 7 to 10 days, mixing a little more of the new food into the old each day.
Common questions
Is grain-free dry food better for my dog?
Not automatically. Most dogs digest cooked grains well, and food allergies are more often linked to animal proteins than to grain. Grain-free recipes can suit some dogs, but if you are choosing one without a medical reason, discuss it with your vet.
How much dry food should I feed my dog?
Start with the feeding guide on the pack for your dog’s weight, then adjust for activity, age and whether your dog is neutered. Weigh the food rather than using a cup. If your dog gains or loses weight over a few weeks, change the amount by a small step and keep checking.
