Concept for Life offers optimised, scientifically based nutrition. Product advantages: Brain development The omega-3 fatty acids contained in salmon oil can support normal brain development and increase learning ability. Harmonious growth The balanced protein content and moderate energy intake can promote even growth and minimise the risk of excessive weight gain during the prolonged growth phase of large dogs. Bones and teeth The increased vitamin D3 content and the balanced ratio of calcium and phosphorus support optimum bone and tooth development during the growth phase. The formula also contains the two natural cartilage components glucosamine and chondroitin sulphate. Support for the body’s natural defences The special vitamin and antioxidant complex with aronia berries, hops and green tea can strengthen the body’s defences and support the immune system during the growth phase. Excellent acceptance and tolerability The balanced recipe with fresh meat and high-quality ingredients ensures optimum acceptance, even with fussy puppies. Well-balanced nutrients This recipe provides all the essential proteins, fatty acids, vitamins and minerals required for optimum all-round nutrition. Dental care The special structure of the kibble can support dental hygiene. . This scientifically based formula promotes optimal development during the critical growth phase and supports your dog’s vitality. Available in the sizes: 1.5kg, 6kg, 12kg and 24kg.
At a glance
- Shop: Zooplus
- Brand: Concept for Life
- Price: £93.99
- Unit price: £3.92/kg
- Delivery: 2-3 Days
Prices come from the shop and may have changed. Check price and delivery with the shop before you buy.
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Good to know
- Switch foods gradually over 7 to 10 days, mixing a little more of the new food into the old each day.
- Weigh daily portions on kitchen scales. A scoop or measuring cup can be well off, and small errors add up over months.
- Keep kibble in its original bag inside an airtight bin, so you still have the batch number and best before date if there is a recall.
Common questions
Is dry or wet food better for dogs?
Neither is better in itself: both can be complete and balanced. Dry food is cheaper per day, keeps longer once opened and is easy to use in puzzle toys. Wet food contains much more moisture and tends to appeal more to fussy or older dogs. Many owners feed a mix, reducing each portion so the total stays right.
How long does an opened bag of dry dog food last?
Once opened, kibble slowly loses freshness as the fats react with air. Keep the bag rolled tightly in an airtight container, away from heat and damp, and follow any guidance on the pack. If the food smells stale or rancid, or your dog suddenly loses interest, replace it.











