Just because your dog is in its golden years, doesn’t mean living an active, curious life should stop. That’s why our PURINA BETA® Senior dry dog food offers tailored nutrition for senior adult dogs, including omega-3 fatty acids to help support joint mobility and antioxidants to help support natural defences. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health… so your dog is still ready to go every time you pick up the lead! And all this without including any added artificial colours, flavours or preservatives. PURINA BETA Senior at a glance: - New improved recipe! - Chicken as the primary ingredient - Made with selected natural ingredients and no artificial colours, flavours or preservatives - With natural prebiotic proven to help improve digestive health - Dual shape and size kibble for slower chewing - Tailored nutrition to support healthy ageing for your senior dog - Made in the UK:proudly made in our Suffolk factory - Joint mobility:with omega-3 fatty acids to help support healthy joints - Heart care:with essential amino acids to help support vital organ function - Healthy immune system:with antioxidants to help support natural defences Naturally Tailored Nutrition Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed - as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA, with our 90 years of expertise in dogs’ nutrition and behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, and with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, and made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active and curious life. BETA®: Free the Real Dog Inside Real Dog Story “When I got Bailey it was amazing to see his unique personality come out. He’s a proper Chaser now. And his favourite thing is to run and chase me! We go on lots of long walks to make sure he gets a chance to stretch out. A dog like Bailey has got to be given a chance to do what he naturally wants to do. I try to bring him to different places, so he’s not always running in the same environment. Keeps it interesting for us both!” - Andrew, from Carshalton Which Type is Yours? To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of #realdogs and what gets their tails wagging: #RealDogs THE BUDDY - They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people. THE JESTER - Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER - They just love to dive right in. Splashing, swimming, rolling, and the messier the better! THE FOODIE - They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER - They were born to move - fast! That’s why they need to run, track and retrieve. THE EXPLORER - Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!
At a glance
- Shop: Zooplus
- Brand: Beta
- Price: £25.27
- Unit price: £1.80/kg
- Delivery: 2-3 Days
Prices come from the shop and may have changed. Check price and delivery with the shop before you buy.
Also available as
- Economy Pack: 2 x 14kg: £25.27 (£0.90/kg)
Good to know
- Switch foods gradually over 7 to 10 days, mixing a little more of the new food into the old each day.
- Weigh daily portions on kitchen scales. A scoop or measuring cup can be well off, and small errors add up over months.
- Keep kibble in its original bag inside an airtight bin, so you still have the batch number and best before date if there is a recall.
Common questions
Is grain-free dry food better for my dog?
Not automatically. Most dogs digest cooked grains well, and food allergies are more often linked to animal proteins than to grain. Grain-free recipes can suit some dogs, but if you are choosing one without a medical reason, discuss it with your vet.
How much dry food should I feed my dog?
Start with the feeding guide on the pack for your dog’s weight, then adjust for activity, age and whether your dog is neutered. Weigh the food rather than using a cup. If your dog gains or loses weight over a few weeks, change the amount by a small step and keep checking.
