Concept for Life Medium Sterilised dry dog food at a glance: Complete dry dog food for medium-sized adult dogs Ideal weight control and maintenance: : Increased protein combined with L-carnitine, and an adapted fat and energy content (-10 % compared to Concept for Life Medium Adult) can support your dog in maintaining an ideal weight when fed in appropriate amounts. It can help to prevent weight gain due to altered metabolism after sterilisation Muscle maintenance: The high protein content of 28% is combined with an increased vitamin mix (compared to Concept for Life Medium Adult) to help to maintain muscles Strengthens natural defences: The special vitamin complex in combination with mannan-oligosaccharides and beta-glucans can help to strengthen the body’s natural defences Grain-free: This recipe is totally grain-free With lots of fibre for satiety: Selected psyllium and lignocellulose dietary fibre are low in energy and help your dog to feel full. Shiny fur and healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin Dental hygiene: The Stay-Clean™ complex with highly soluble vitamin C supports a reduction in bacterial plaque formation while inhibiting the formation of tartar. In addition, special plant fibres help to mechanically clean the teeth Developed together with vets High meat content Grain and soya free Concept for Life Sterilised is a tailored, premium dry dog food created to meet the individual dietary requirements of adult neutered dogs. It was developed together with veterinarians and is based on the latest scientific findings. Sterilisation can cause hormonal and metabolic changes and these can have undesired effects on your pet, such as reduced activity with accompanying weight gain, flaky skin and a dull coat. Concept for Life Medium Sterilised can help to overcome these issues. The increased protein content in this kibble, in combination with L-carnitine and an adapted fat and energy content (-10 % compared to Concept for Life Medium Adult) helps your dog to maintain an ideal weight and also prevent weight gain. Dietary fibre from psyllium and lignocellulose provides a feeling of satiety, and encourages a reduced energy intake. A special vitamin complex, combined with mannan-oligosaccharides and beta-glucans, helps to strengthen the body’s own natural defenses. Copper and bound zinc, as well as omega 3 and omega 6 fatty acids, can promote a shiny coat and supple skin. The Stay-Clean™ complex with highly soluble vitamin C helps to reduce bacterial plaque and tartar build-up. Special plant fibres encourage cleaner teeth. The main ingredients in the tasty Concept for Life recipes are functional raw ingredients of the highest quality. They are well tolerated and very digestible. The special FORMULA X helps to actively support lifelong well-being and ensure maximum functionality. Concept for Life - tailored nutrition for your pet Concept for Life Medium Sterilised Adult is a premium, complete dry food for neutered medium-sized adult dogs (11-25kg) and is available in the following sizes: 1kg and 4kg (4 x 1kg) and 12kg.
At a glance
- Shop: Zooplus
- Brand: Concept for Life
- Price: £4.27
- Unit price: £1.07/kg
- Delivery: 2-3 Days
Prices come from the shop and may have changed. Check price and delivery with the shop before you buy.
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Good to know
- Compare economy packs by price per kilo, but only buy a size your dog will finish while the opened bag still smells fresh.
- Feeding guides assume a dog at a healthy weight. If your dog is carrying extra weight, ask your vet how much to feed.
- Leave fresh water down at all times. Dogs on an all-dry diet get almost all their fluid from the bowl.
Common questions
How much dry food should I feed my dog?
Start with the feeding guide on the pack for your dog’s weight, then adjust for activity, age and whether your dog is neutered. Weigh the food rather than using a cup. If your dog gains or loses weight over a few weeks, change the amount by a small step and keep checking.
Is dry or wet food better for dogs?
Neither is better in itself: both can be complete and balanced. Dry food is cheaper per day, keeps longer once opened and is easy to use in puzzle toys. Wet food contains much more moisture and tends to appeal more to fussy or older dogs. Many owners feed a mix, reducing each portion so the total stays right.
