Product advantages: Body weight control The calorie-reduced formula in combination with L-carnitine can support weight management. At the same time, the increased protein content can help to maintain muscle mass. Dietary fibre and plant fibres for satiety A special mix of fibre and plant fibres such as psyllium can promote a longer feeling of satiety, which can make it easier to control food intake. Muscle maintenance The increased protein content in combination with an increased vitamin mix can support muscle maintenance. Cartilage Joints Glucosamine and chondroitin sulphate are included in the formula. Skin Fur Omega-3 and omega-6 fatty acids and a vitamin B complex in combination with copper and organically bound zinc can contribute to a shiny coat and healthy skin. High-quality ingredients Fresh meat ensures a high level of acceptance and digestibility. The recipe is free from wheat and soya. Dental care The specially shaped kibble encourages chewing and can contribute to mechanical cleaning of the teeth. The scientifically based recipe supports weight management and helps to promote your dog’s health and quality of life - without sacrificing a balanced diet. Try it too: Dry food Concept for Life Large Light Concept for Life Large Sensitive Concept for Life Labrador Sterilised Snacks Feed supplement Concept for Life Mobility Pellets
At a glance
- Shop: Zooplus
- Brand: Concept for Life
- Price: £6.49
- Unit price: £4.33/kg
- Delivery: 2-3 Days
Prices come from the shop and may have changed. Check price and delivery with the shop before you buy.
Also available as
- 12kg: £61.59 (£5.13/kg)
Good to know
- Switch foods gradually over 7 to 10 days, mixing a little more of the new food into the old each day.
- Weigh daily portions on kitchen scales. A scoop or measuring cup can be well off, and small errors add up over months.
- Keep kibble in its original bag inside an airtight bin, so you still have the batch number and best before date if there is a recall.
Common questions
How long does an opened bag of dry dog food last?
Once opened, kibble slowly loses freshness as the fats react with air. Keep the bag rolled tightly in an airtight container, away from heat and damp, and follow any guidance on the pack. If the food smells stale or rancid, or your dog suddenly loses interest, replace it.
Is grain-free dry food better for my dog?
Not automatically. Most dogs digest cooked grains well, and food allergies are more often linked to animal proteins than to grain. Grain-free recipes can suit some dogs, but if you are choosing one without a medical reason, discuss it with your vet.











