We know how important it is for dogs to live an active, invigorating life unleashed, and an essential part of this is choosing a food that can properly fuel your dog’s natural enthusiasm for life! That’s why our PURINA® BETA® Adult Working Dog - Chicken, naturally tailored nutrition for working dogs, includes essential amino acids and high levels of antioxidants to support muscle health and keep your dog in great condition during highly challenging active periods. It is also specially formulated with selected natural ingredients and a natural prebiotic to help support digestive health, which helps your adventurous dog to enjoy an active life every day. And all this without including any added artificial colours, flavours or preservatives! PURINA BETA Adult Working Dog - Chicken at a glance: New improved recipe! Rich in chicken: made with selected natural ingredients and with no added artificial colours, flavours and preservatives With natural prebiotic: proven to help improve digestive health Dual shape and size kibble for slower chewing Tailored nutrition with all the essential nutrients your adult working dog needs Made in the UK: proudly made in our Suffolk factory Full of energy: with high levels of protein and fat to help your working dog replenish its energy stores during active periods Muscle recovery: with essential amino acids for strong muscles and to help support muscle repair after activity Great condition: with high levels of antioxidants to help support your dog through strenuous activity Naturally Tailored Nutrition Like you, we know that dogs are happiest and healthiest when they are free to live a life unleashed - as real dogs should… outdoors, exploring the world, and having fun! This is why PURINA®, with our 90 years of expertise in dogs’ nutrition and behaviour, have created BETA®: a tailored range of food, made in our Suffolk factory using carefully selected natural ingredients such as parsley, spinach, carrot, chicory and cereals. Inspired by nature, our products provide healthy inside-out nutrition that helps your working dog to live an active and curious life. BETA®: Free the Real Dog Inside Real Dog Story - “Meg is my lead working sheep dog on the farm. She has such a strong work ethic and is so reliable that I now use her to train all my other dogs. She even tries to ‘herd’ all her toys! - so it’s no surprise that she has been a Champion Working Trial dog for many years, as she just loves her work. She is also really affectionate and very easy-going, although she can be quite the Foodie as she tries to steal my food when I’m not looking from time to time!” - Alison, Herefordshire Which Type is Yours? To help you “Free the Real Dog Inside”, we’ve created six inspiring examples of #realdogs and what gets their tails wagging: #RealDogs THE BUDDY - They greet strangers like old friends, and old friends like family. Never happier than with other dogs and people. THE JESTER - Life’s a stage, and they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER - They just love to dive right in. Splashing, swimming, rolling, and the messier the better! THE FOODIE - They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER - They were born to move - fast! That’s why they need to run, track and retrieve. THE EXPLORER - Every walk is the start of a new mission… digging, climbing, and uncovering - and probably ends with a bath!
At a glance
- Shop: Zooplus
- Brand: Beta
- Price: £49.11
- Unit price: £1.75/kg
- Delivery: 2-3 Days
Prices come from the shop and may have changed. Check price and delivery with the shop before you buy.
Also available as
- 14kg: £49.11 (£3.51/kg)
Good to know
- Compare economy packs by price per kilo, but only buy a size your dog will finish while the opened bag still smells fresh.
- Feeding guides assume a dog at a healthy weight. If your dog is carrying extra weight, ask your vet how much to feed.
- Leave fresh water down at all times. Dogs on an all-dry diet get almost all their fluid from the bowl.
Common questions
Is dry or wet food better for dogs?
Neither is better in itself: both can be complete and balanced. Dry food is cheaper per day, keeps longer once opened and is easy to use in puzzle toys. Wet food contains much more moisture and tends to appeal more to fussy or older dogs. Many owners feed a mix, reducing each portion so the total stays right.
How long does an opened bag of dry dog food last?
Once opened, kibble slowly loses freshness as the fats react with air. Keep the bag rolled tightly in an airtight container, away from heat and damp, and follow any guidance on the pack. If the food smells stale or rancid, or your dog suddenly loses interest, replace it.
