The basis of a long and active cat life is a species-appropriate, balanced nutrition. Concept for Life British Shorthair Adult wet cat food is specifically formulated to suit the nutritional needs of British Shorthair adult cats. These popular pedigree cats have a broad chest and strong, muscular bodies. They are very placid, laid-back cats with wonderfully expressive eyes and a soft and thick fur. Concept for Life British Shorthair Adult is tailored nutrition based on the individual well-being and dietary requirements of your adult British Shorthair cat: Scientifically based nutritional concept, focusses on the individual well-being and nutritional requirements of your cat, in life phase The main ingredients are functional raw ingredients of the highest quality that are easy to digest and well accepted The nutrient composition is put together based on species and needs No soya, taste enhancers or preservatives Convenient pouch: easy to open single serving, always fresh. The nutrients are protected and it has a great taste. Concept for Life British Shorthair Adult wet cat food at a glance: Healthy urinary tract: The kibble is enriched with DL-methionine which reduces the urine pH value Cardiac support and function: British Shorthair cats often suffer with heart problems. Taurine, EPA and DHA help to support a healthy heart. Low energy and fat content: This can help your cat to maintain its ideal weight Shiny fur and healthy skin: Salmon oil is a natural source of omega-3 and omega-6 fatty acids and in combination with zinc can help to promote glossy fur and soft skin in your cat. With 60% meat and nutritious offal in a high quality ragout style meal Concept for Life is a unique and scientific nutritional concept, which focusses on your cat’s individual well-being and dietary requirements and provides your cat with a balanced nutrition. Concept for Life - tailored nutrition for your pet. Have you heard about Concept for Life dry cat food? It is part of this range of specialised nutrition, including dry food for specific breeds. Feeding a mix of wet and dry cat food allows your cat to enjoy the positive aspects of the different food forms. Cats love wet cat food as it is particularly tasty and easy to eat. It is packed with important nutrients and provides them with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy.