Tailored nutrition for medium-breed adult dogs Medium-sized dogs are full of energy and character - and their nutritional needs change as they age. Concept for Life Medium Adult is a scientifically-based dry food that has been specially tailored to meet the needs of these dogs over the age of 12 months. With fresh chicken and easily-digestible rice, this food can help to support optimum digestion and high-acceptance. The recipe of this Concept for Life Medium Adult can help to support your dog’s ideal weight, with a balanced calorie content and high-quality protein to support lean muscle mass. A special vitamin complex with yeast, rich in beta-glucans and mannan-oligosaccharides, can help to strengthen your dog’s immune system. It also contains omega fatty acids from salmon oil and poultry fat, which can help to support healthy skin and a glossy coat. Concept for Life Medium Adult at a glance: Supports ideal weight maintenance through a balanced energy content and high-quality protein Vitamins and yeast can help to strengthen the immune system With omega-3 and -6 fatty acids, to support skin and coat Optimum digestion and acceptance thanks to fresh chicken and rice Developed by veterinarians and nutrition experts to support your dog’s wellbeing. *Due to a change in packaging, you may receive this product in a different format: the zip closure has been removed and the packaging has been updated, but the food inside remains of the same high quality that you expect.
At a glance
- Shop: Zooplus
- Brand: Concept for Life
- Price: £21.14
- Unit price: £14.09/kg
- Delivery: 2-3 Days
Prices come from the shop and may have changed. Check price and delivery with the shop before you buy.
Also available as
- New Recipe! Economy Pack: 4 x 1.5kg: £21.14 (£3.52/kg)
- Economy Pack: 2 x 12kg: £49.99 (£2.08/kg)
- New Recipe! 12kg: £60.19 (£5.02/kg)
- New Recipe! Economy Pack: 2 x 12kg: £60.19 (£2.51/kg)
Good to know
- Switch foods gradually over 7 to 10 days, mixing a little more of the new food into the old each day.
- Weigh daily portions on kitchen scales. A scoop or measuring cup can be well off, and small errors add up over months.
- Keep kibble in its original bag inside an airtight bin, so you still have the batch number and best before date if there is a recall.
Common questions
Is dry or wet food better for dogs?
Neither is better in itself: both can be complete and balanced. Dry food is cheaper per day, keeps longer once opened and is easy to use in puzzle toys. Wet food contains much more moisture and tends to appeal more to fussy or older dogs. Many owners feed a mix, reducing each portion so the total stays right.
How long does an opened bag of dry dog food last?
Once opened, kibble slowly loses freshness as the fats react with air. Keep the bag rolled tightly in an airtight container, away from heat and damp, and follow any guidance on the pack. If the food smells stale or rancid, or your dog suddenly loses interest, replace it.
