Product advantages: Only one animal protein source Ideal for dogs with food intolerances and sensitive digestion. Digestive safety The recipe contains digestible lamb as the only source of animal protein and easily digestible rice as the only source of carbohydrates. This makes the food particularly gentle on the gastrointestinal tract. Support for the body’s natural defences An antioxidant complex of green tea, beta-glucans and mannan oligosaccharides can support the body’s own defences. Skin Fur Enriched with omega-3 and omega-6 fatty acids and a vitamin B complex, the food can contribute to a shiny coat and normal skin. High acceptance The balanced recipe with carefully selected ingredients is well accepted even by fussy dogs. Dental care The specially shaped kibble encourages chewing and can contribute to mechanical cleaning of the teeth. Free from wheat, maize and soya to reduce the risk of intolerances. The recipe is based on scientific findings and was developed in co-operation with veterinarians to promote optimal health and a long, active life. Available in the sizes: 1.5kg, 6kg, 12kg and 24kg. Try it too: Snacks Feed supplement Concept for Life Mobility Pellets
At a glance
- Shop: Zooplus
- Brand: Concept for Life
- Price: £61.59
- Unit price: £5.13/kg
- Delivery: 2-3 Days
Prices come from the shop and may have changed. Check price and delivery with the shop before you buy.
Also available as
- 1.5kg: £5.84 (£3.89/kg)
- 6kg: £5.84 (£0.97/kg)
- Economy Pack: 2 x 12kg: £61.59 (£2.57/kg)
Good to know
- Treats and chews count towards the daily total. Keep them under 10% of calories and reduce meals to match.
- Every few weeks, feel your dog’s ribs and look for a waist from above, then adjust portions in small steps.
- Switch foods gradually over 7 to 10 days, mixing a little more of the new food into the old each day.
Common questions
Is dry or wet food better for dogs?
Neither is better in itself: both can be complete and balanced. Dry food is cheaper per day, keeps longer once opened and is easy to use in puzzle toys. Wet food contains much more moisture and tends to appeal more to fussy or older dogs. Many owners feed a mix, reducing each portion so the total stays right.
How long does an opened bag of dry dog food last?
Once opened, kibble slowly loses freshness as the fats react with air. Keep the bag rolled tightly in an airtight container, away from heat and damp, and follow any guidance on the pack. If the food smells stale or rancid, or your dog suddenly loses interest, replace it.











