All Simpsons Premium dry dog food products have been formulated using only the best quality ingredients and are hypo-allergenic, free from wheat gluten, dairy and soya products. Many health problems can be attributed to a poor quality diet such as skin allergies and dietary intolerance. Feeding a premium quality diet such as Simpsons may help reduce these risks. Simpsons Premium at a glance: Hypo-allergenic Holistic and natural dog food Gluten-free High meat content No artificial colours, flavours, or preservatives No GMO ingredients Human grade free run chicken sourced in the UK Highly digestible ingredients meaning less to feed - very economical Contains glucosamine, chondroitin, MSM, prebiotics, and cranberries More information about the individual varieties can be found here: Simpsons Premium Dry Dog Food
At a glance
- Shop: Zooplus
- Brand: Simpsons Premium
- Price: £74.99
- Unit price: £3.12/kg
- Delivery: 2-3 Days
Prices come from the shop and may have changed. Check price and delivery with the shop before you buy.
Also available as
- Sensitive Adult Lamb & Potato: £64.59 (£2.69/kg)
- Sensitive Adult Chicken & Potato: £123.49 (£5.15/kg)
- Sensitive Adult Salmon & Potato: £123.49 (£5.15/kg)
- Sensitive Puppy Salmon & Potato: £127.99 (£5.33/kg)
- Sensitive Adult Duck & Potato: £136.99 (£5.71/kg)
Good to know
- Keep kibble in its original bag inside an airtight bin, so you still have the batch number and best before date if there is a recall.
- Compare economy packs by price per kilo, but only buy a size your dog will finish while the opened bag still smells fresh.
- Feeding guides assume a dog at a healthy weight. If your dog is carrying extra weight, ask your vet how much to feed.
Common questions
Is dry or wet food better for dogs?
Neither is better in itself: both can be complete and balanced. Dry food is cheaper per day, keeps longer once opened and is easy to use in puzzle toys. Wet food contains much more moisture and tends to appeal more to fussy or older dogs. Many owners feed a mix, reducing each portion so the total stays right.
How long does an opened bag of dry dog food last?
Once opened, kibble slowly loses freshness as the fats react with air. Keep the bag rolled tightly in an airtight container, away from heat and damp, and follow any guidance on the pack. If the food smells stale or rancid, or your dog suddenly loses interest, replace it.











