This promotional offer applies only to the listed variants starting with 1222171.xx (.xx = variant identifier). The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. This range of complete dry food provides your dog with a balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. The energy and calorie content is adapted to suit each life stage, so whether you have a young puppy or a senior dog, you can be sure they are getting all the essential nutrients they need to lead a long, healthy life. Concept for Life is developed with vets and provides your dog with premium nutrition at a great price. Concept for Life - tailored nutrition for your pet. More information on individual varieties, including ingredients and feeding recommendations, can be found here: Concept for Life Dry Dog Food * Special offer items have limited availability and are very popular. We cannot guarantee availability of these items. The images used in this promotion are for illustration purposes only and do not constitute a binding offer. Out of stock promotional items are no longer available for purchase. Please note: Articles 1222171.11 and 1222171.8 are not available for delivery to Northern Ireland.